Kelsey Butcher Photo (Branding)
Kelsey Butcher is an Atlanta / UK wedding and portrait photographer. I met her through a mutual friend when looking for photographers in the area that I could book for sporadic boutique shoots. She’s grown leaps and bounds in her business AND her following on instagram, planting roots recently in the UK.
When she posted about reconsidering her brand, I reached out to see if she needed any help and we started the re-brand! She sent me some inspiration and I sent back some sketches.
Initial sketch/doodle she’d been working on.
Previous logo.
Her tattoo of the Edinburgh castle.
Sketches
She gave me three concepts for the new brand: art-driven portraits, intimate weddings, and travel. Since branching out into international photography, she also wanted to marry her two words: Atlanta & Edinburgh/UK. I took her doodle and did a version that had the same kind of mirrored effect, but putting the brand name inside as the center focus. I also had some ideas on using a plan or luggage silhouette, but the double-horizon was a clear winner.
After that, I cleaned up the artwork, we chose a more mature style of script, and then moved onto my favorite part…seeing how the brand looks in it’s new home. I took some shots from Kelsey’s recent portfolio and showed her various ways to use her logo set. Logo flexibility is important for ANY brand work, especially for a photographer. I ended up delivering over 50 variations of this logo for Kelsey to use in a million different ways.
Full circle version of the logo, with both continents represented.
Circle version of the logo, but marketing directly to clients in Atlanta.
Various horizontal versions, great for a watermark, services menu, or website header.
Monogram logo with a wreath (not distinguishing between ATL or UK).
Monogram logo formatted more like a stamp, wit Edinburgh illustration overlaid.
